Close Menu
News Exclusive

Dram unveils rare Chichibu whisky

London cocktail bar Dram has collaborated with Japanese distillery Chichibu on a one-off whisky bottling.

Dram
There are only 100 bottles of the whisky available

The whisky was drawn from one of Chichibu’s smallest and most distinctive casks, a peated concerto barley cask, and can be purchased exclusively from Dram in Soho, London.

The whisky is described as a ‘a true reflection of the distillery’s character’ and has an ABV of 59.4%.

Only 100 bottles are available for a price of £330 (US$440).

Martyn ‘Simo’ Simpson, co-founder of Dram, said: “This project represents the best of collaboration in the drinks industry: shared values, shared creativity, and a shared appreciation for truly great whisky.”

Dram was selected by Speciality Drinks, a UK premium on-trade wholesaler, due to the bar’s contribution to London’s whisky community.

Dram opened in London at the tail end of 2023.

The whisky, meanwhile, also sports a special design from Raj Chavda, creative director of Speciality Brands, which is the distributor of Chichibu in the UK.

The bottle’s label design was inspired by traditional tattoo flash art.

It features imagery of a coiled snake, a skull, swallows, a rose and a gibson guitar, which pays tribute to punk legend Steve Jones of the Sex Pistols, who used to reside in Denmark Street in Soho where Dram is based.

Related news

The English unveils ‘once-in-a-generation’ whisky

Rory McCann-backed Slanj Whisky makes debut

Highland Park whisky maker retires after 27 years

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No

The Spirits Business
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.