Beluga brings ‘five-star’ talent to BCB London
Noblewood Group-owned Beluga Vodka will present a bartender-led programme at the inaugural Bar Convent London (BCB London) next week.
The first BCB London will be held at Tobacco Dock in Wapping from 30 June to 1 July.
Over two days, the Beluga Bar at stand LG-03 will feature some of the most respected bartenders in the capital, who, according to Beluga, are known for providing exceptional guest experiences at leading five-star hotels, including The Connaught, The Corinthia, and Brown’s Hotel.
Each guest session will highlight Beluga Vodka, presented in various service styles inspired by London’s luxury venues: ‘refined, high-volume, calm, and consistent’.
The bartenders’ participation is said to reflect how Beluga is becoming the vodka of choice for five-star venues seeking a super-premium vodka.
Nick Duncan, UK country manager at Noblewood Group, said: “Five-star venues are designed to offer something beyond the everyday. Their bar teams choose products that match that expectation, vodkas that deliver on quality, distinction, and service. Beluga is being chosen by these bartenders because it reflects the standards of five-star hospitality and sets them apart from more mainstream offerings.”
Takeovers and seminars
On 30 June between 10am-2pm, Sebastiano Cristofanon and Petru Ivan from Nightjar London will showcase luxury-led drinks from one of London’s ‘most influential bars’.
The takeover from 2pm-6pm continues with Bryan Keita and Matteo Puglisi from The Northall at Corinthia, who will be presenting vodka cocktails designed for five-star service.
On the first day, Anna Sebastian will host a seminar called ‘Liquid Luxury’ at 12pm and 3pm. The seminar offers a practical session on guest value and luxury upselling, centred on the Beluga Gold Line Martini and caviar ritual.
On 1 July, Nicolas Mctavish and Alessandro Dessi from Coburg Bar at The Connaught will showcase vodka classics from 10am-2pm.
Ending Beluga’s celebration at BCB London from 2pm-6pm, Donato Pasquariello and Edoardo Folin from Donovan Bar at Brown’s Hotel will host a Martini-led takeover focused on control, technique, and experience delivery at the stand.
Last year, Beluga Noble Vodka secured a national listing in more than 170 Booker branches across the UK.
In October 2025, the brand partnered with French crystal house Lalique to unveil its €15,000 (US$15,700) Beluga Epicure Series II.
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