Aluna Rum lands in Poland
Charter Brands has appointed Unique Spirits as the first Polish distributor of Aluna Rum, tasked with introducing the brand to the on- and off-trade.
Unique Spirits specialises in the distribution of aged spirits, importing products from small, independent producers of rums and whiskies to the Polish market.
Mikołaj Rzeźnik, owner of Unique Spirits, said: “Poland is a dynamic and evolving market, where rum is steadily carving out its place. Consumers are becoming increasingly educated, making more informed and deliberate choices about their preferred spirits.
“At Unique Spirits, we take great care in selecting only those brands that are both authentic and a true delight to the palate. Aluna Coconut embodies all the qualities today’s consumers are seeking, and we are proud to partner with Charter Brands and represent Aluna Coconut. After all, few can resist a vibrant taste of juicy coconut.”
Aluna Rum offers a range of expressions, from its flagship Coconut rum to Tropica, which is made with flavours of pandan leaf, spiced pineapple, lemongrass, and galangal. It recently launched a white rum, Clara.
The rum brand has been part of export partner Charter Brands’ portfolio since 2023.
Sinead van Zijl, business development manager at Charter Brands, said: “We’re genuinely excited to welcome Unique Spirits as Aluna Rum’s official importer and distributor in Poland. More than a commercial partnership, this is a meeting of passionate spirits aficionados. Unique Spirits was born ‘from fans to fans’, and over the years, it has built a reputation for sourcing rare, single‑cask whiskies and artisan rums, tailoring experiences and tastings for both professionals and enthusiasts.
“Its discerning portfolio – ranging from boutique rums and aged whiskies to limited releases – demonstrates not just market savvy but a genuine love for craftsmanship. In a Polish spirits market projected at over US$3 billion, with premium and craft categories expanding rapidly, its expertise in curating standout brands aligns perfectly with Aluna’s ethos.
“We’re thrilled to leverage their deep knowledge, strong on‑ and off‑trade relationships, and authentic consumer engagement to introduce Aluna Rum to Poland’s growing community of premium rum lovers.”
Launched in 2017, Aluna Rum is available in more than 20 global markets.
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