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Aluna Tropica launches in the UK

Mangrove Global will distribute Aluna Rum’s newest expression, Tropica, in the UK.

Aluna Tropica HR
Aluna Tropica will retail at £32 (US$41)

Tropica blends premium rums sourced from Sri Lanka and the Caribbean with ingredients from South Asia, including pandan leaf, spiced pineapple, lemongrass, and galangal.

On the palate, it offers ‘pineapple, lemongrass and almonds’, with ‘a smooth finish of honeyed spice’.

Other rums in Aluna’s portfolio include its coconut expression and two lower-sugar rum-based liqueurs: Cold Brew Coffee and Peach & Pomelo.

Aluna co-founder Guy Ritchie said: “We can’t wait for UK consumers to get the chance to taste Aluna Tropica. We’ve had some incredible feedback on this spirit already. It’s a less sugary, really differentiated flavoured rum that’s as enjoyable neat as it is in a cocktail – something we think will go down really well this summer.”

Bottled at 38% ABV, Tropica will be available from 20 June at an RRP of £32 (US$41).

Aluna co-founder Heather Graham added: “We have focused on taking a step away from the usual dark rums and sugary profiles.

“The freedom to select from a greater diversity of premium world rums while experimenting with new culinary ingredients from South Asia has allowed us to create a really appealing product for those who like to explore better drinks.”

Aluna is a member of 1% For The Planet, which means it contributes 1% of total sales to support environmental non-profits.

As well as Aluna, Mangrove distributes Indian single malt brand Indri, Lewis Hamilton’s Almave and Canadian whisky Bearface.

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