Neurita Tequila expands European footprint
Flavoured Tequila brand Neurita has made its debut in Romania through a distribution partnership with Negroni Trading.
The distribution agreement with Bucharest-based Negroni Trading in Romania is part of the Tequila brand’s global expansion.
According to Neurita, Romania represents ‘one of Eastern Europe’s most exciting and fast-evolving cocktail markets’.
Vadym Tselukh, founder of Negroni Trading, said: “We are delighted to be stocking Neurita Tequila. The brand not only looks stunning on the shelf but delivers an exceptional taste experience – it will work well in Romania.”
Neurita’s new distribution partner has established a reputation for curating a collection of artisanal, story-driven spirits.
With a strong presence in high-end bars and restaurants in Bucharest, the distributor is described as the perfect partner to introduce Neurita’s flavour-infused Tequila expressions to a new audience of cocktail enthusiasts.
Lucy Smith, founder of Neurita Tequila, added: “Bucharest is a city bursting with creativity and energy – its cocktail culture is among the most innovative in Eastern Europe.
“We’re thrilled to launch in such a dynamic market and can’t wait to see how bartenders and drinkers alike embrace our fresh approach to Tequila.”
Last month, the Tequila secured a listing for its Citrus expression in Finland, and expanded its presence in the UK on-trade with placements across ETM Group, The Alchemist, and The Montpeliers Group.
In October last year, Neurita Tequila made its debut in Australia and France.
The brand experienced ‘significant’ growth in 2024 as it pursued global expansion and strategic partnerships.
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