Neurita Citrus Tequila lands in Finland
Flavoured Tequila brand Neurita has secured a listing for its Citrus expression in Finland with the country’s alcohol monopoly, Alko.
Neurita Citrus Tequila will be available to Finnish consumers this summer as part of the brand’s ongoing expansion into the European market.
The listing in Finland was secured through local distributor Servaali.
Neurita, created by entrepreneur Lucy Smith, offers a range of flavour-infused Tequilas, tailored to modern tastes and cocktail culture.
With its signature infusion of citrus and other natural flavours, Neurita aims to simplify the classic Margarita by eliminating the need for triple sec.
Smith, managing director and founder of Neurita Tequila, said: “In just two-and-a-half years, we’ve gone from concept to category disruptor.
“Our launch in Alko signifies not only the demand for premium flavoured Tequilas but also the broader opportunity across Europe. It’s been incredible to witness the shift in consumer interest, and we’re only getting started.”
The Finnish launch is among several new markets that Neurita plans to enter this summer, with more announcements expected in the coming weeks.
Smith added: “It’s officially Marg O’clock across Europe. We can’t wait to see our bottles behind more bars and on more tables this season.”
Earlier this year, the brand reported 169% growth for 2024 as it pursued global expansion and strategic partnerships.
After collaborating with Hospitality Inc this April, Neurita secured listings with three hospitality groups in the UK.
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