Belvedere debuts lower-ABV Dirty Brew
LVMH-owned Polish vodka brand Belvedere has released a 30% ABV coffee-flavoured expression, called Dirty Brew.
The new spirit combines Belvedere rye vodka with the taste of roasted organic robusta coffee beans. The liquid is said to carry flavours of roasted coffee beans, toffee and dark chocolate, ending with a ‘soft, velvety finish’.
The name Dirty Brew pays homage to the ‘cheeky and irreverent nature’ of the ‘dirty coffee’ technique, which involves adding a shot of espresso to a liquid to darken it.
François-Xavier Desplancke, president and CEO of Belvedere Vodka, said: “At Belvedere, we are creators with a simple philosophy: innovate with purpose, craft with excellence. Belvedere Dirty Brew is the purest, yet the darkest, culmination of this vision – subversively sophisticated and yet elegantly crafted.”
Desplancke described the expression as a blend of the luxury spirits space with the “intricate artistry of coffee craftsmanship”.
Dirty Brew is designed to be served neat, over ice or as an affogato. The expression is packaged in a matte black bottle with gold accents.
The flagship Belvedere is typically bottled at 40% ABV, while Dirty Brew carries a lower ABV of 30%.
It will be available in Selfridges from Friday 18 April and Zapp from Thursday 8 May. It is priced at £38 (US$50) for a 700ml bottle or £4.80 (US$6) for a 50ml miniature.
The expression will also be served in a number of on-trade outlets from May.
Belvedere recently partnered with Formula One to become the championship’s official vodka.
The brand has released a number of expressions in recent years, including its Organic Infusions range, a discontinued malted rye spirit drink, and a ‘rare’ vodka from a single harvest.
Belvedere is part of LVMH’s wine and spirits arm, Moët Hennessy, alongside Scotch brands Glenmorangie and Ardbeg, and Hennessy Cognac.
The luxury conglomerate’s spirits sales plunged by 14% in 2024.
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