Sir Edmond Gin opens new HQ
Dutch brand Sir Edmond Gin has opened its new headquarters (HQ) in Naaldwijk to support its growth.
The new home of Sir Edmond Gin aims to reinforce the brand’s commitment to ‘quality and excellence’ in a global market, and boost its position in the premium spirits category.
Said to symbolise a refreshed vision, the new HQ in Naaldwijk is part of Sir Edmond’s larger strategy focused on sustaining growth while optimising the brand’s market approach in an ever-evolving and competitive industry.
The development underscores the brand’s commitment to its partners and consumers, introducing a refreshed market engagement strategy.
In addition to the new location, Sir Edmond Gin has been actively engaging with both industry professionals and consumers.
From city bars to on-trade promotions like ‘Win Your Favourite Event Tickets’ and the Sir Edmond Gin Truck’s tour of Europe, the brand’s hands-on approach has reportedly boosted its visibility significantly.
Launched in 2019, the gin is crafted with a blend of six botanicals, including Bourbon vanilla from Madagascar, which distinguishes it from traditional juniper-led gins.
The brand is available in several markets worldwide, including in global travel retail, Aruba, Taiwan, and Europe.
Furthermore, the brand engaged the on-trade in Italy with its Gin & Sound Pairing cocktail competition last year.
In the future, Sir Edmond Gin will focus on further expansion and innovative initiatives to ‘solidify its leadership in the industry.’
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