Moth taps into Spicy Margarita trend
Ready-to-drink (RTD) cocktail maker Moth has added two expressions to its line up of canned serves – a Passionfruit Martini and a Spicy Margarita.
The Moth Passionfruit Martini is described as an ‘X-rated icon’, and a premium version of a Porn Star Martini, while the Moth Spicy Margarita is a twist on the brand’s classic Margarita. The two new expressions are said to have launched in tandem with the growing trends for Tequila and spicy flavours.
Moth has seen great success with both vodka and Tequila-based cocktails in its canned portfolio, as both spirits categories continue to increase in popularity with UK drinkers.
Moth’s Passionfruit Martini joins the brand’s vodka-based Espresso Martini and Cosmopolitan, while Moth Spicy Margarita ‘adds excitement’ to the brand’s range of Tequila-based serves, which also includes the Moth Paloma.
The brand said it has found particular success with Tequila and vodka in the UK, with its Margarita holding a 73% share of its category.
Moth co-founder Rob Wallis said: “At Moth, we’re all about making great cocktails effortless and unforgettable. With our new Passionfruit Martini and Spicy Margarita, we’re raising the bar yet again – bold, exciting flavours that fit perfectly into life’s big and small moments. No faff and no mixing required.”
Both additions are served in fully recyclable cans, and created with independent spirits – Wood Brothers Vodka and Enemigo Tequila – each resting at 14.9% ABV.
Moth Spicy Margarita will launch first into Sainsbury’s in early spring and will be available to buy at Waitrose, Tesco, Ocado and mothdrinks.com shortly after.
Available to buy now at Tesco is the Moth Passionfruit Martini , which will soon launch into Waitrose, Sainsbury’s, ASDA, Co-op, Morrisons and Ocado, as well as mothdrinks.com.
Both are priced at £3.99 (US$5) per 125ml can.
This month, the brand revealed it witnessed a 46% uptick in sales during the warmer months of 2024, with music festivals a key driver for the UK’s RTD category.
At Christmas, the brand’s Espresso Martini was the inspiration for a ‘dupe’ product created by supermarket chain Aldi.
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