Brockmans Gin expands European distribution
English gin brand Brockmans has partnered with distributor Premium Spirits to enter Belgium and Luxembourg.
The exclusive distribution deal brings Brockmans Gin to Premium Spirits’ expanding portfolio of brands resonating with consumers.
The B Corp-certified gin brand is crafted with a blend of botanicals, including blackcurrant, bilberry, and Hawthorn berry.
Jacques Carlens, CEO of Premium Spirits, said: “The brand’s commitment to quality and innovation aligns perfectly with our mission to bring the finest spirits to our customers.
“We look forward to a successful partnership and to introducing this exceptional gin to more consumers in Belgium and Luxembourg.”
The distribution agreement will enable Premium Spirits to leverage its extensive network and expertise in promoting Brockmans Gin across various channels, including on-trade locations, retail outlets, and e-commerce platforms.
The company will also support the brand with targeted marketing campaigns and events to drive awareness and engagement.
Jean-Dominique Andreu, managing director of Brockmans Gin, commented: “We’re delighted to be partnering with Premium Spirit for our first distribution venture in Belgium and Luxembourg. We are confident that our disruptive gin will make a huge impact in this new market.”
Last year, Brockmans introduced a new lighter bottle containing 30% less glass on average than competitors.
The brand’s range includes Brockmans Gin Original, Orange Kiss, Agave Cut, and limited luxury edition Wÿld. Additionally, last year, the brand launched an organic gin for global travel retail.
In January 2025, Scotch whisky maker Compass Box announced the appointment of Neil Everitt, founder of Brockmans Gin, as its new chairman.
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