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The Drinks Bureau secures deal with Freemans
Ready-to-drink (RTD) cocktail brand The Drinks Bureau has partnered with Freemans Event Partners in the UK.
The agreement with ‘one of the UK’s largest’ event delivery companies positions The Drinks Bureau as a canned cocktail supplier for various Freemans events.
The partnership will run for all of 2025 and will make the RTD brand’s canned cocktails available for event attendees.
The deal is described as a ‘significant endorsement’ for the independent British drinks brand, founded by mixologist Frankie Snobel.
Snobel said: “We are very excited to bring our seriously tasty cocktails to so many major events across the UK this year. It’s our mission to create delicious bar-quality cocktails that celebrate the fun in the cocktail occasion. Our playful brand and cute colourful cans are perfect for live events, where speed and convenience are key.”
The Drinks Bureau’s cocktail portfolio includes 150ml cans of Spicy Margarita – crowned the Taste Master at the Pre-Mixed, RTD & Hard Seltzer Masters 2024 – alongside other expressions, including Espresso Martini, Passion Fruit Martini, Lychee Martini and Strawberry Daiquiri.
The partnership could demonstrate a significant shift in how Britain’s biggest venues approach drinks service.
Paula Noble, category buyer for alcohol at Freemans, added: “The Drinks Bureau brings exactly what our events need – delicious cocktails, quick and easy formats and fun packaging.
“There is a growing demand for good quality cocktails in the event space, and The Drinks Bureau are a perfect partner to fill this gap for us.”
For Valentine’s Day this year, The Drinks Bureau launched an initiative celebrating the Shirley Temple serve.
Last year, the RTD brand partnered with The Fear Scream Park in Avon Valley for Halloween.
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