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The Drinks Bureau celebrates Valentine’s Day

Ready-to-drink (RTD) cocktail brand The Drinks Bureau has launched a Valentine’s Day initiative celebrating the Shirley Temple serve.

The Drinks Bureau Shirley
The Drinks Bureau is offering complimentary cocktails for people named Shirley

The UK campaign, called ‘Shirley Valentine’, celebrates the RTD brand’s non-alcoholic Shirley Temple mocktail and vodka-based Dirty Shirley cocktail.

As part of the campaign, The Drinks Bureau is offering all people called Shirley a free four-pack of either variant between 1-28 February, worth £15 (US$18).

Anyone over 18 who can prove their current legal first or last name is Shirley can claim the offer through the brand’s website.

Offered at 5% ABV, the Dirty Shirley blends vodka, cherry juice, ginger, lemon and bitters, resulting in a sweet and zingy cocktail. The alcohol-free Shirley Temple provides all the flavour without the spirit.

Both variants come in pink and red 250ml cans in the spirit of Valentine’s Day.

The Valentine’s Day campaign will be supported by social media activity, influencer partnerships, and promotions.

Frankie Snobel, founder of The Drinks Bureau, said: “Serving a seriously tasty cocktail couldn’t be easier this Valentine’s Day with our fun and fabulous Shirley Temple and Dirty Shirley canned cocktails – just chill and enjoy. Or, if you’re feeling fancy, pour over ice, garnish with a cherry and serve.

“They are mouth-watering, combining moreish cherry and a ginger zing for a refreshing and cheeky little sipper. And if you’re lucky enough to be called Shirley, we’re making your February extra fun with freebie cocktails.”

Known for its 150ml RTD cocktails, The Drinks Bureau offers an array of flavours, including Spicy Margarita, Espresso Martini, Passion Fruit Martini, Lychee Martini, and Strawberry Daiquiri.

At The Premixed, RTD & Hard Seltzer Masters 2024, the brand’s Spicy Margarita was awarded a Master medal and named the Taste Master, with other flavours taking home a Gold and two Silver medals.

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