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Shak.r debuts with shakeable RTDs
French spirits company and distributor Spiribam has launched Shak.r, a new line of ready-to-drink (RTD) cocktails that can be shaken in the can.
The new brand debuted at Wine Paris on 10 February. Shak.r was created to bring innovation to the growing RTD cocktails category and meet consumer demand.
The range is offered at 14% ABV in 125ml cans.
Aimed at high-traffic on-trade venues, the brand’s shakeable cans were designed to make serving premium cocktails easier for professionals, ensuring consistent quality, cost control, and an optimal customer experience.
The brand claims to be an efficient solution for handling service peaks at festivals, events, and concerts. Recent research from UK canned cocktail brand Moth discovered festivals are a key driver for the RTD sector.
The range is also available in the off-trade for consumers looking to recreate the cocktail bar experience at home.
Shak.r launches its RTD range with four classic serves: Espresso Martini, Pornstar Martini, Strawberry Daiquiri, and Margarita.
The brand is looking to introduce more expressions in the near future.
Distribution will be handled by Spiribam’s extensive network in France.
Shak.r joins Spiribam’s portfolio of spirits, which includes Rhum Clément, Rhum JM, Chairman’s Reserve and Bounty Rum on the French market.
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