Isle of Barra expands Asian presence
Independent producer Isle of Barra Distillers has partnered with two distributors to launch its spirits in China and Hong Kong.
With the new distribution partners, the Scottish distiller will make its debut in the two key Asian markets.
The export agreements follow the financial results for 2024, which showed a 26.2% revenue increase for the island-based distillery compared with the previous year.
Isle of Barra Distillers was established in 2017 by husband-and-wife team Katie and Michael Morrison.
The distillery’s range includes Atlantic Gin, which is made with Carrageen seaweed, Hebridean Vodka, and Island Dark Rum.
Michael Morrison, managing director of Isle of Barra Distillers, said: “Export is a vital component of our business – last year, we saw a massive 85% uplift year on year for export sales from deals across Europe and India, and we’re feeling optimistic about 2025 despite the challenging market conditions.
“We’re incredibly grateful to our new export partners for collaborating with us and helping us bring a wee taste of our Hebridean home to new markets.”
Morrison also reflected on the company’s milestones in 2024: “Last year was such a monumental year for us – we secured new listings in Sainsbury’s and Waitrose and saw strong results; we launched our very first blended whisky, we brought in five new team members, opened an office on the mainland and started construction on our new distillery in Eoligarry.
“None of this, of course, would be possible without our incredible team. Their dedication and resilience, particularly in challenging times, have been inspiring.”
Last December, Isle of Barra broke ground on its new £12 million (US$15.1m) distillery in Castlebay.
The distillery is scheduled to open in October 2026, with production to start shortly after.
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