Brother’s Bond benefits from $7.5m investment
Award-winning Brother’s Bond Bourbon, co-founded by actors Ian Somerhalder and Paul Wesley, has secured US$7.5 million to help it grow at home in the US and overseas.
Brother’s Bond, named to reference the friendship between Somerhalder and Wesley, and that of their on-screen characters in TV series The Vampire Diaries, comprises a portfolio of small batch American Bourbons and rye whiskeys.
“We are incredibly grateful for the support of our investors, who recognise the potential growth of Brother’s Bond Bourbon,” said Vincent Hanna, CEO of Brother’s Bond. “The belief in our vision and the industry’s resilience fuels our passion to continue building a brand that resonates with whiskey enthusiasts around the world.”
The funding will help the brand’s expansion goals across the US and in key international markets.
At the heart of its ambitions is a goal to be as sustainable as possible across its entire production process. The brand recently brought out a Regenerative Grain Bourbon, as part of its sustainable endeavours.
Hanna added: “The whiskey industry is at an exciting inflection point, and we see Brother’s Bond Bourbon as a leader in this movement.
“Our ability to merge heritage with modern appeal makes Brother’s Bond stand out in the market. This investment is not just about funding – it’s about fuelling a brand that is shaping the future of Bourbon.”
Co-founders Somerhalder and Wesley were the inaugural guests on The Spirits Business Podcast, where they discussed their acting careers, how they fell in love with Bourbon, the importance of sustainability and ambitions for the brand.
Earlier this year, the whiskey brand entered into a strategic partnership with Banfi Vintners in the US.
In other Bourbon-related news, last week US president Donald Trump secured a tariff reduction in India for Bourbon, which was immediately cut from 150% to 100%.
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