This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
All you need to know about Wine Paris 2025
In a shaky economic environment, having a common meeting ground for the spirits industry becomes increasingly important. Here are some highlights to look out for at Wine Paris 2025.
“I believe that we still have another difficult year ahead of us; 2025 is going to be a difficult year, but probably, this is going to be the last.” That was the sentiment expressed by Rodolphe Lameyse, CEO of Vinexposium – the parent company of trade show Wine Paris (formerly Wine Paris & Vinexpo Paris) – during a press briefing at the end of 2024.
In a year where there are multiple global headwinds challenging the spirits industry –from alcohol duty hikes and tariff threats to ongoing cost increases affecting businesses and consumers alike – Wine Paris is determined to be a meeting ground to share ideas and solutions.
Last year was a record event for Be Spirits, the distilled arm of the Wine Paris show. International visitors to the Be Spirits hall shot up by 92% in 2024 compared with 2023. This year, the stage looks set to be bigger and better than before.
Thousands of delegates from around the world are expected to descend on the Porte de Versailles in Paris from 10-12 February for three packed days of meetings, seminars and events. Be Spirits will be accessible from a new, bigger location at the site – Hall 5. The 2,000-square-metre space will house 218 spirits exhibitors from 31 countries – 39% of which will be new additions for 2025.
Furthermore, seven new countries will be exhibiting at Be Spirits in 2025: Australia, Austria, Chile, Kazakhstan, South Korea, Serbia and Slovenia. There will also be four new international pavilions: Belgium, Italy, Moldova and Peru. Plus, the famed 40m-long Infinity Bar will also be making its return.
“In times of great uncertainty, economic crisis and loss of meaning, isolationism is not an option,” added Lameyse. “By combining strengths and fostering innovation, engagement among all industry stakeholders and links between the economic and political arenas, we can leverage solutions.
“Over the years, Wine Paris has carved out a place for itself in everyone’s minds around the globe as a vital source of influence, a catalyst for thought processes, a mirror to trends and a driving force for the entire industry. More than ever before, the 2025 exhibition will play a crucial role for all national and international stakeholders in the wine and spirits industry.”
There will be a plethora of spirits to discover at Wine Paris 2025. Whatever your interest – Armagnac, baijiu, brandy, Calvados, Cognac, gin, mezcal, pastis, rum, soju, Tequila, vermouth, vodka, whisky – the Be Spirits hall will have something of interest.
Ahead of the show’s opening morning, the Vinexposium Business Awards, V d’Or, will return for a second year. Launched in 2024, the awards aim to celebrate four core areas of the global wine and spirits trade: Best Sustainability, Best Digital Strategy, Best New Product Strategy, and Best Education & Knowledge Sharing.
In the running for an award are numerous spirits companies. The shortlisted entries for Best Sustainability V d’Or – Spirits are A Clean Spirit from Denmark, Distillerie de la Seine from France, and The Boatyard Distillery from Northern Ireland.
In the Best Education & Knowledge Sharing V d’Or – Spirits heat, the shortlisted trio are: Avallen’s Sustainable Guide to Bars from the Netherlands, OurWhisky Foundation’s Mentorship Programme from the UK, and Campari Academy from Italy.
The industry is set to gather at the Pavillon Gabriel in Paris on 9 February to discover and celebrate the 2025 winners.
Keep your eyes peeled on thespiritsbusiness.com for news of the winners. But ahead of the annual fair, we’ve picked a selection of stands, most of which can be found in the Be Spirits hall, that should be on your list of booths to visit.
ABK6 Cognac
Stand: N162, Hall 7.3
There will be several fine Cognacs to enjoy at the ABK6 stand. Among them, the producer will be showcasing its limited edition bottling to celebrate Lunar New Year, ABK6 VSOP Year of the Snake. The bottle reflects 2025’s zodiac animal, with an engraved snake amid vine leaves. Red, a symbolic colour in China, evokes luck and prosperity for the year ahead.
In addition to the limited edition bottle, ABK6 Cognac Reserve Collection Artist No.4, and Abécassis Cognac Grande Champagne will also be available to discover.
Thomas Lafleche, deputy general manager, said: “Wine Paris is a must-attend event at the start of the year, offering us the opportunity to present all our 2025 innovations to numerous partners and distributors. These include our Lunar New Year limited edition, Year of the Snake; the Opus 4 of our Artistic Collection, and, most importantly, our new range of sparkling wines, crafted using the traditional method.”
A de Fussigny
Stand: E072, Hall 5.2
Wine Paris will be a particularly big deal for A de Fussigny, as the Cognac producer will be launching its newest brand: Angely.
What makes this an especially important launch is this will be the first range of spirits from the producer packaged entirely in sustainable plant-made materials.
Laura Moore, export manager, said: “We are showcasing a global first. Not only is the plant-made packaging an innovation in spirits, but we also committed to creating a collection of gins and vodkas made from ingredients grown in France on our terroir. Launching Angely in Paris made the greatest sense.”
Throughout the event, A de Fussigny will be eager to meet partners who will be able to support the brand on its next goals – most notably, releasing high-quality, sustainable spirits such as Angely into the spirits world.
Casa Redondo
Stand: E177, Hall 5.2
France has always been at the core of Casa Redondo’s export strategy since the Portuguese company’s inception.
“Our deep connection with the Portuguese descendent community has paved the way for a long and successful relationship with multiple partners across the country,” said Eduardo Sousa, chief commercial officer, Casa Redondo. “Now, we are looking to go beyond the Portuguese community as well as expanding our focus to neighbouring countries.”
The company’s flagship brand, Licor Beirāo, its Per Se apéritif, and newly acquired Safari liqueur will be at the forefront of this goal. All three products will be showcased during Wine Paris, as Casa Redondo hopes to build on its established, “highly valuable” partnerships with distributors in France, Belgium, Germany, Luxembourg and Sweden.
“2025 will be critical in our journey, as we are investing a record amount of resources behind our brands, providing our teams on the ground with a wide range of tools to achieve our main goals for the year,” added Sousa.
Drylaw
Stand: F220, Hall 5.2
There is no shortage of spirits to discover at Drylaw’s stand. The products are proudly made in Italy from organic grapes.
Here’s what will be showcased at Wine Paris: Drylaw Organic Muscatel Vodka, Organic Chardonnay Vodka, Organic Garnacha Vodka, Organic Tempranillo Vodka, Organic Muscatel Gin, the new Organic Garnacha Red Vermouth, and the new Organic Alcohol Free (0.0%) Juniper & Botanical Extract.
Federico Gulino, director and head distiller at Drylaw, said: “There is no doubt that our products possess distinct aromatic qualities. While mistakenly it can be believed that it reduces the mixability typically associated with standard wheat vodkas, this offers a unique depth of flavour.
“We are confident that this additional layer of taste can elevate traditional cocktails, introducing new and exciting notes that set them apart.”
Visitors will also find Drylaw on the Infinity Bar, where drinks will be shaken and stirred by cocktail consultant Matteo Cassan.
Gas Familia and Nestville Distillery
Stand: D225, Hall 5.2
There is lots in store for Gas Familia in 2025. The company has ambitions to grow its presence in both domestic and international markets this year.
Stop by the Gas Familia stand during Wine Paris, however, and guests will be able to learn about the company’s Goral Vodka Master, Jan II Gin, John II Gin and Nestville Whisky.
Goral Vodka Master is made through a seven-column distillation and undergoes a seven-step filtration, before being bottled at 40% ABV. Both of the gins are made with seven botanicals and bottled at 40% ABV.
When it comes to the futur of Nestville, Tomáš Mačuga, marketing director of Nestville Distillery, said: “In 2025, we plan to create new products, including our oldest whisky yet – Nestville Whisky Master Blender 2025 16-year-old, which will be part of our collector’s edition. We will also introduce other products from the Nestville Whisky single malt range and a new flavour Nestville Liqueur.”
Japan Sake and Shochu Makers Association
Stand: D125/E126, Hall 5.2
Pop by the Japan Sake & Shochu Makers Association stand to discover the heritage and diversity of authentic Japanese spirits.
Hitoshi Utsunomiya, director of the Japan Sake & Shochu Makers, said: “France is not only a producer of wines, but also a producer and connoisseur of fine spirits. We hope that visitors with discerning palates discover honkaku shoshu and awamori, traditional craft spirits, as new and interesting spirits.”
For a truly in-depth exploration of honkaku shochu and awamori, industry expert Alexandre Vingtier will lead a masterclass, called ‘Shochu – Japan’s Best Kept Secret’, on Monday 10 February between 2pm and 3pm. It will take place in room four, Speakeasy, in Hall 5.3.
Following the US and the UK, this year the association plans to extend its honkaku shochu and awamori cocktail competition to France. In March bartenders will compete to continue growing awareness of the spirits in the West.
La Martiniquaise-Bardinet
Stand: D007, Hall 5.2
Scotch whisky and agricole rum will be the focal points for La Martiniquaise-Bardinet at Wine Paris 2025. The company has a clear goal for the coming year: to strengthen its Scotch whisky brands on every continent, to build on a record 2024.
As such, Glen Moray Scotch whisky, made in the Speyside region of Scotland, will be available to discover at the La Martiniquaise-Bardinet stand. Alongside this, the company will also be highlighting agrcole rum brand Saint James.
“Vinexposium clearly has strong ambitions in the spirits sector,” said Donatien Ferrari, group communications manager, La Martiniquaise-Bardinet. “Our customers are on board, and I have to say that it’s great to be able to ‘play at home’ and let our partners enjoy Paris. We’re looking forward to getting together with our partners from all over the world and enjoying a delicious cocktail with them.”
Plus, guests can sample Saint James, Cutty Sark Scotch whisky and Lejay cassis at the Infinity Bar, where a trio of top Parisian bars will be happy to serve.
Le Philtre
Stand: D203, Hall 5.2
Crafted in Cognac, France, Le Philtre prides itself on being an organic vodka with no added sugar. Made using organic soft winter wheat and Gensac spring water, the brand is preparing to extend its reach in 2025 by launching in the UK. London will be a key city for the vodka brand, which it hopes to crack through its distribution deal with Cask Liquid.
At Wine Paris, the brand will be showcasing the trio of formats Le Philtre comes in: a 700ml glass bottle, a 350ml size, and a five-litre bag-in-box option. Each glass bottle is made from recovered recycled glass waste.
“Wine Paris is the must-attend event for decision makers in the wine and spirits sector, whether they are distributors, bartenders, food and beverage manager or purchasing directors,” said Camille Sebbag-Barjon, general manager, Le Philtre Vodka. “Having our own brand stand will enable us to do two things: increase our visibility with all these players and organise meetings with our existing customers and identified prospects.”
ProChile
Stand: B053, Hall 5.2
How much do you know about Chilean pisco? ProChile will provide the perfect opportunity to sharpen your knowledge about this historic category.
The booth will be showcasing pisco from Coquimbo, one of two Chilean regions that produce pisco under a protected designation of origin, which dates back to 1931. It is the oldest in the Americas, and the second oldest in the world.
Óscar Troncoso, trade commissioner for ProChile in France, commented: “For ProChile, the Chilean Foreign Relations Ministry’s agency for exports promotion, coming to this event is so essential, particularly with pisco, which is a versatile spirit produced by hundreds of small farming enterprises in the Atacama and Coquimbo regions of northern Chile, with a production process that is full of history and tradition, and involves whole generations of families.”
At 4pm on 10 February, visitors can also partake in a masterclass at the Infinity Bar, which will be led by senior wine critic and journalist Gabrielle Vizzavona.
Related news
US on-trade shows penchant for Espresso Martinis