Cream Heroes lands in UK
Tequila-based liqueur brand Cream Heroes has partnered with distributor Drinks One to launch in the UK market.
The distribution deal marks Cream Heroes’ debut in the UK market.
The brand’s range includes Tequila-based cream liqueurs inspired by Mexican traditions: Mariachi El Mango, Capitán Fresón Strawberry, Pancho Sandía Watermelon, Lupita Pasión Passion Fruit and Lily Cafeton.
The liqueurs can be enjoyed neat, on the rocks, or as a base for cocktails.
Drinks One operates across the UK’s on-trade, off-trade, and major grocery sectors, making it an ideal partner for the cream liqueur brand.
Nick Worthington, co-founder of Drinks One, commented: “We’re absolutely thrilled to be bringing the legendary taste of Cream Heroes drinks to the UK. It’s an amazing brand and a bit of fun, and we can’t wait to share these delicious beverages with everyone.”
The liqueurs are offered in 700ml bottles with a suggested retail price of £15.95 (US$20).
The Cream Heroes range is available across bars, restaurants, retailers, and online platforms.
Both companies have expressed their excitement about the opportunities created by the partnership, introducing Cream Heroes cream liqueurs to a new audience and ‘to celebrate the innovative fusion of traditional Mexican flavours with modern mixology’.
Last year, the brand appointed Monarq Group as its exclusive regional distribution partner for US duty free, the Caribbean and select Latin American markets.
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