This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Cream Heroes partners with Monarq Group
Tequila-based liqueur brand Cream Heroes has appointed Monarq Group as its exclusive regional distribution partner for US duty free, Caribbean and select Latin American markets.
The cream liqueur brand has partnered with Monarq Group to enter US duty free, including cruise ships, the Caribbean, and selected Latin American domestic and duty free markets.
The partnership follows the brand’s expansion in 2024 across new European and Asian countries and its entry into global travel retail.
Jordi Olivé, co-founder of The Finest Group and Cream Heroes, said: “We are thrilled to welcome Monarq to the Cream Heroes family and look forward to working closely to drive the structured development of Cream Heroes across the region.
“Given the significance of this territory, we took great care in selecting the right partner, and we are confident we have found a like-minded and ambitious team at Monarq. Together, we can capture the potential for our brand, which is rapidly gaining traction across key global spirits markets.”
Cream Heroes aims to redefine the cream liqueur category by connecting with Millennials and Gen Z.
By the end of 2024, the brand will be available in more than 70 markets globally, with Monarq Group as a key partner in driving growth throughout the Americas.
Garrett Koolman, international marketing manager at Monarq Group, commented: “As a company, we pride ourselves on early adoption and have identified Tequila cream as an exciting new growth category, with Cream Heroes leading this trend.
“This high-quality, dynamic brand resonates with the younger Gen Z and Millennial audience. Cream Heroes may still be a young brand, but it already boasts a strong track record. We are excited to launch and grow the brand across our regions.”
Cream Heroes join the distributor’s portfolio of brands, including Jack Daniel’s, Woodford Reserve, Herradura and Luxardo.
Related news
Glenmorangie Wonder Boutique opens in China