Bacardi gives $100,000 to California wildfire recovery
In the wake of wildfires that have torn through parts of California, Bacardi has donated US$100,000 to the American Red Cross.
Independent company Bacardi is also donating pallets of water to help first responders working on the front line.
Furthermore, in addition to the above efforts, Bacardi is supporting its employees who have been directly impacted by the fires through relief assistance, flexible working scheduled, free counselling services and more.
Tony Latham, regional president, Bacardi North America, said: “As a family-owned company, we believe in coming together in times of need and hope that this contribution is part of larger efforts to rebuild homes, communities and livelihoods.
“Our hearts and compassion go out to the many who have lost so much and we want them to know they are not alone.”
Bacardi’s donation to the American Red Cross will help the non-profit’s relief efforts across Southern California.
More than 400 people from the Red Cross are on the ground in California providing support, including working with local partners to offer food, shelter, emotional support and further aid as needed.
So far, the Red Cross has provided more than 20,000 meals and snacks, along with relief items, such as hygiene supplies, for thousands of affected families.
Anne McKeough, chief development officer at the American Red Cross, added: “The American Red Cross is on the ground helping those impacted by the devastating wildfires in California.
“We are so grateful for partners like Bacardi as we work together to provide relief and hope for communities in the wake of this heartbreaking disaster.”
In October last year, Grey Goose owner Bacardi sent US$100,000 to the American Red Cross for disaster relief following the impact of Hurricanes Milton and Helene in the US.
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