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SB Advent: Absolut Vodka
With one week to go until Christmas Eve, there’s still time to stuff your stockings with Absolut Premium Vodka, known for its versatility and advocacy.
Got a pal who loves modern art but you don’t quite have the funds to gift them an original (or even a print) this festive season? We have the answer.
‘Born to be different,’ Absolut Vodka is made with Swedish water and winter wheat, distilled in continuous stills, and presented in an apothecary-inspired bottle. The brand first launched in New York in 1979 and has since become a ‘modern icon’ that even caught the attention of American artist Andy Warhol.
This year, in collaboration with The Andy Warhol Foundation for the Visual Arts, Absolut launched a 2024 limited edition bottle – Absolut Warhol – inspired by the rediscovery of Warhol’s Absolut ‘blue’ painting. The launch came 40 years after the brand first collaborated with the American artist and is the latest innovation as part of the vodka brand’s Born to Mix platform.
Available in 700ml and one-litre bottles, the 2024 limited edition Absolut Warhol is definitely the next best thing to a pop-art print of some soup cans. Actually, we’d say it’s even better.
Known for its versatility, Absolut is described as ‘rich, full-bodied and complex, yet smooth with a hint of dried fruits’ and works well in cocktails such as Espresso Martini and Cosmopolitan. In addition to its classic premium vodka and limited editions, the brand’s range includes single estate Elyx and multiple flavoured expressions, including a new honey-flavour Hunni.
At The Spirits Business Vodka Masters 2024, Absolut was recognised with a Gold medal for the second year in a row, and in October, the brand partnered with Universal Studios to celebrate the release of Wicked.
This year, Absolut also introduced numerous social advocacy initiatives, including the ‘Call it a Night’ campaign to promote responsible drinking and the ‘United We Dance’ campaign at Tomorrowland to address loneliness and mental health.
Love a hot cocktail? Keep scrolling for Absolut’s winter twist on a Mule, or check out yesterday’s SB Advent for a few rum-based serves to warm your cockles over the holidays.
Hot Mule
Ingredients:
- 50ml Absolut Lime vodka
- 100ml Hot apple juice*
- Vanilla cream**
Method: Add the vodka and hot apple juice into a heat-resistant mug or a glass. Layer the vanilla cream on top and garnish with a dried apple slice.
*Hot apple juice recipe
- 500ml Cloudy apple juice
- 1 Small piece ginger
- 1 Star anise
- Cloves
- Cardamom pods
Method: Heat up and simmer until flavours have evolved, strain out all solids and leave on low heat while serving. If prepared beforehand, cool down liquid and store in a fridge, heat it back up when serving.
**Vanilla cream recipe
- Heavy Cream
- Vanilla Syrup
Method: Whip heavy cream until lightly whipped (it needs to be runny enough to drink but firm enough to float on top of the drink), adding vanilla syrup to get a light vanilla flavour.
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Merry Christmas from The Spirits Business