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Glenlivet releases tartan print
Chivas Brothers-owned The Glenlivet has teamed up with actor Thomas Doherty to roll out a new print that features the brand’s trademark teal.
In celebration of its 200th anniversary, The Glenlivet has unveiled a new tartan print, which was produced by the world’s leading manufacturer of authentic Scottish tartan, Locharran. The design was released in collaboration with Scottish actor Thomas Doherty, who will star in a campaign alongside American trendsetters for the brand.
“What a gift it is to be Scottish,” Doherty said. “When I think about my heritage, I feel a deep sense of pride and connection to something much older and deeper than myself. It’s been so rewarding to work with The Glenlivet on this project that pays homage to the next generation of Scottish craftsmanship.
“The tartan print and The Glenlivet single malt Scotch whisky are both so iconic to Scotland. It’s been such a pleasure putting a modern spin on these Scottish symbols and sharing them with my friends in the US.”
To coincide with the new campaign, The Glenlivet has released the Speyside Meets Stateside Holiday Collection, which includes a bottle of 12-year-old single malt, a tartan bucket hat, a tartan scarf, and a deck of playing cards. It is available exclusively through ReserveBar for US$100.
Blending Scottish and American cultures – as Doherty does, hailing from Scotland and living in New York City – the new Glenlivet campaign brings together a collection of tastemakers alongside Doherty, including stylist Beverly Nguyen, artist Clym Evernden, DJ Amrit Tietz, and fashion influencer Maurice Kamara.
“The Glenlivet is proud to bring together a unique group of Scottish icons and American culture curators to celebrate the quality and craftsmanship that make single malt special while leading the category forward as a modern-day symbol of sophistication,” said Johan Radojewski, vice president of marketing for Scotch and Irish whisky at Pernod Ricard USA.
“The surging of tartan patterns in American culture is a testament to consumers valuing heritage and high quality over fleeting trends. The cultural movement around new heritage shines a spotlight on the staying power of Scottish sophistication, and the quality and craftsmanship that single malt stands for.”
The Glenlivet tartan will debut at a New York City party attended by Doherty and the tastemakers and later appear throughout the city, wrapped around taxi cabs, adhered to sidewalks, and popping up in hotels through umbrellas and postcard mailboxes.
Earlier this year, the brand released its oldest official single malt bottling, a 55-year-old, as part of its 200th-anniversary celebrations.
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