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Cincoro Tequila partners with Bemakers

Tequila brand Cincoro has teamed up with Bemakers to expand its direct-to-consumer (D2C) presence in key European markets.

Cincoro Tequila
The full range of Cincoro Tequila will be available through Bemakers’ platform

Founded by five NBA legends, Cincoro is co-owned by Michael Jordan, Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, and Wyc Grousbeck and Emilia Fazzalari of the Boston Celtics.

The brand is also backed by former professional tennis player Serena Williams.

Through the Bemakers platform, Cincoro will be able to expand its D2C presence across key European markets, including the Netherlands, Denmark, Germany, and Austria.

Quentin Job, international managing director at Cincoro Tequila, commented: “We’re thrilled to be partnering with the Bemakers team. This collaboration has been incredibly productive and smooth.

“We chose the Bemakers team for their outstanding European e-commerce expertise and technical proficiency in seamlessly integrating into our website, enabling consumers to purchase Cincoro easily.”

With a focus on building brand equity and fostering consumer relationships, Bemakers’ centralised Danish warehouse will enable retailers, hospitality partners, and consumers to access Cincoro’s complete portfolio.

Crafted from 100% Blue Weber agave sourced from Jalisco’s highland and lowland regions, the brand’s range includes a blanco, reposado, añejo, gold, and extra añejo Tequilas.

Nadia LaMond, customer success manager at Bemakers, said: “Partnering with Cincoro Tequila represents a significant milestone for Bemakers. Cincoro’s dedication to quality and storytelling aligns perfectly with our mission to empower spirits brands and create remarkable connections with consumers. Together, we’re redefining how luxury Tequila is experienced in Europe.”

Earlier this year, Cincoro partnered with spirits distributor Mangrove Global to launch in the UK.

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