Crossip lands in Malaysia
Alcohol-free ‘spirit’ brand Crossip has teamed up with Tea and Toast Asia and Spirits Syndicate to launch in Malaysia.
The entry into Malaysia makes the brand’s 16th international market.
With the move, Crossip is aiming to solidify its position as a leader in the rapidly growing non-alcoholic sector.
Known for its ‘bold’ flavours and mixology versatility, the brand describes itself as an ‘innovative and cost-effective non-alcoholic option on the market’.
Tim Blake, CEO at Crossip, stated: “As we expand globally, our aim is to make a genuine impact in how the world approaches no and low drinks. With Malaysia joining our roster, Crossip continues to lead the charge as a pioneer in the non-alcoholic drinks space, bringing an elevated and sustainable approach to mindful drinking.”
The brand noted Malaysia for its ‘vibrant’ hospitality scene, and that it aims to bring a ‘refreshing option’ to the country’s non-alcoholic sector for no and low cocktails.
Christian Wood, from Tea and Toast Asia, said: “Crossip is a game changer for the non-alcohol scene here in Malaysia, currently there is no other competitor that has such a versatile offering, and we’re very excited to have it available from My Local British Shop website. ”
Founded in 2020 by Carl Anthony Brown, the brand’s portfolio includes four expressions: Pure Hibiscus, Fresh Citrus, Dandy Smoke and Blazing Pineapple.
The range is priced at £24.50 (US$32) for a 500ml bottle and can be purchased directly from the brand’s website.
Callan Green, director of Spirits Syndicate, added that the addition of Crossip to its portfolio compliments its craft spirits, “with a shared love for cocktails, be they with or without alcohol.
“Over the coming months, new menus featuring levelled up low and no-alcohol cocktails with Crossip will debut in Kuala Lumpur and Penang’s top bars and restaurants accompanied by various events celebrating drinking well in all ways with Crossip.”
Crossip is available in 16 countries across a wide-range of premium bars, restaurants and hotels, including The Savoy, Hakkasan, Dishoom, Burger & Lobster, Lucky Voice, Dirty Bones, The Corinthia and Atlantis at The Palm, Dubai.
Last year, the brand unveiled a sustainable and user-friendly packaging design.
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