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Crossip reveals new bottle design
Alcohol-free ‘spirit’ brand Crossip has unveiled a new packaging design to make it more sustainable and user-friendly.
The new packaging, created by packaging designer Sally Rivers, will be implemented across the brand’s Fresh Citrus, Dandy Smoke, and Pure Hibiscus variants.
Carl Anthony Brown, Crossip CEO and co-founder, said: “The two most important people in the brief for this bottle were the bartender and the consumer.
“The bartender because we know they want a product which is easy to find on the backbar, and easy to use, as well as containing an outstanding liquid; and consumers because they need to understand what kind of liquid they’re getting, how to best serve it, and that they’re getting a premium brand.”
The new look is described as a renovation of the outgoing design.
Physically, the new bottle is taller and more slender than the original, giving it a sleeker, more ‘spirit-like’ aesthetic.
By swapping out the cork for a ‘twist’ lid, Crossip says it has also provided a more operational bottle for bartenders when it comes to pouring, filling, and liquid protection.
Additional aesthetic changes include the logo now being presented horizontally, showcasing the brand name more clearly.
Meanwhile, design agency Berkshire Labels has made use of an intricate embossing and hot foiling technique to give the label a ‘richer and more aesthetic feel’ to the touch and eye.
Furthermore, the new flavour wheel depicted on the label gives an instant visual representation of the flavour consumers can expect, as opposed to the ingredients.
Brown continued: “We recognise that a major challenge in the alcohol-free category is giving consumers the confidence to trial. The new bottle aims to clearly display the potential taste and experience, encouraging consumers to try or buy into our unique, multi-award-winning flavours.”
Finally, the carbon footprint for producing these bottles is said to be ‘far lower’ than the original.
Bottles with the new design will roll out from the end of September 2023.
Crossip is priced at £22 (US$28) per 500ml bottle.
In February this year, Crossip recorded an international sales increase of 462% over the 12 months prior, boosted by its ‘rapidly expanding’ on-trade presence and overseas distribution agreements.