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Master of Malt announces festive Mix & Match offer

Drinks wholesaler Master of Malt Trade has introduced its biggest festive Mix & Match multi-buy offer to date, which will run until 23 December.

Master of Malt Mix and Match deal
The sale includes ‘five for four’ and ‘six for five’ across more than 100 products

The marketing initiative is the wholesaler’s answer to changing hospitality, including unpredictability around consumer attendance and spending habits.

A recent report (CGA by NIQ’s Daily Drinks Tracker) indicated that the UK on-trade was down by 5% compared with the same period last year. To survive, businesses are encouraged to become highly agile and flexible while closely monitoring cash flow.

With this insight, Master of Malt Trade has curated its ‘best ever multi-buy’ just in time for the key festive sales period.

With an ethos of ‘by the industry, for the industry’, Master of Malt Trade focuses on offering flexibility, simplicity, and responsiveness to meet modern trading needs.

The sale includes ‘five for four’ and ‘six for five’ on more than 100 products, such as whiskies, gins, rums, Tequilas, liqueurs, and Champagnes. It will run until 23 December with no minimum order required.

Master of Malt Trade also offers national next-day delivery with an 8.30pm cut-off time, and provides free delivery on orders over £250 (excluding VAT) seven days a week.

Master of Malt Trade stocks and delivers an almost unrivalled range of more than 15,500 spirits, plus liqueurs, vermouths, sherries, bitters and Champagnes curated by a team of specialists.

In August, AB InBev sold the parent company of Master of Malt back to its founder after six years.

Earlier this year, the drinks wholesaler was awarded with the Best B2B (business-to-business) Website of the Year prize at the 2024 eCommerce Awards.

Additionally, Master of Malt Trade created a new way to recognise those who might otherwise get overlooked in hospitality – The Clubman Award.

At The Spirits Business Awards 2024, the company will sponsor the Bar of the Year prize.

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