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Spirits in demand at ProWein

Following its debut at this year’s event, ProSpirits will return to ProWein in 2025 after ‘strong’ demand from the industry.

ProWein
Spirits will again have a prominent role at ProWein 2025

The annual trade event in Düsseldorf, Germany – the largest wine and spirits trade show in the world – will take place in 2025 from 16 to 18 March.

Spirits were given a greater platform at this year’s edition with a dedicated hall, Hall 5, for brands and producers to exhibit their products.

The limelight will stay on spirits for 2025 with ProSpirits returning to its home in Hall 5. There will be a focus on themes such as whisky, low-alcohol beverages, rum and fruit brandies. In addition, a tasting zone and bar are planned for the hall.

Next door, ‘Same but Different’ will also return in Hall 7.0, where craft spirits and beer producers will be able to showcase their wares.

For ProWein as a whole, the trade show will incorporate a new hall layout for 2025 with even more nations represented in both wine and spirits. More than 60 countries are confirmed for the show.

The ProWein forum concept will also expand with a new Business Forum for masterclasses and expert lectures on topical business issues that the industry is navigating.

Director of ProWein Peter Schmitz said the emphasis on the forum means there will be “even more opportunities to network with the leading heads and industry experts”.

He added: “Despite, or precisely because times are so challenging, there is a great interest in ProWein. We are massively investing in new offers and services to provide the sector with exactly the support it needs now.”

There will be 11 exhibition halls at ProWein next year. Germany will occupy Hall 1 and 4. The Concept Store and the special show Packaging & Design will also move to Hall 4. Italy will take over Halls 15 and 16, France will be in Hall 10, and the ‘New World’ in Hall 12 with USA, South America, Australia, New Zealand, Japan, China and South Korea, among others.

Meanwhile, Portugal will be placed in Hall 9 with countries from Central and Eastern Europe, while Greece will be paired with Austria in Hall 17.

The decision to stick to 11 halls aims to create a ‘modern look’ and a ‘compact’ feel, much like how the show was structured before the Covid-19 pandemic.

A total of 45,082 registered visitors attended ProWein in 2024.

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