This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Pantalones goes nationwide in US
Matthew and Camila McConaughey’s premium Tequila brand Pantalones is now available nationwide in the US, less than a year after its launch.
The McConaugheys introduced Pantalones in October 2023, to ‘celebrate having fun, doing good and not taking life too seriously’.
On their idea of what Tequila is meant to be, the pair said: “People now talk about Tequila the way they talk about wine. While we’re all passionate about Tequila, we wanted to remind people that, above all, it’s meant to be fun.”
There are three expressions in the Pantalones range: a blanco (priced at US$39.99), a reposado (US$44.99) and an añejo (US$49.99).
The Tequila is made using Blue Weber agave sourced from 7,000 acres of land, which is owned by a fourth-generation family the brand works with, at a distillery in Amatitán, Jalisco.
After partnering with Southern Glazer’s Wine & Spirits – the largest spirits distributor in the US – the brand can now be found in liquor stores, bars and restaurants throughout the country.
The McConaugheys said: “We launched Pantalones to remind everyone that Tequila should be high-quality juice, and fun.
“We’re grateful that that message has been well-swallowed on both accounts by both Tequila drinkers and the industry. Throughout the last year, we’ve seen Pantalones enjoyed in our local markets via fancy pants cocktails, Pickle Margaritas, shooters, on the rocks, and straight up – you name it, Pantalones performs. Now we are bringing Pantalones across the country so everyone can get their Pantalones on… and off.”
Earlier this year, the brand launched its debut campaign, which shows the McConaugheys cheekily (pun intended) posing with their pants off a variety of scenarios they claim Pantalones is the ‘official Tequila of’.
Mark Chaplin, executive vice president, commercial sales, Southern Glazer’s Wine & Spirits, added: “The Southern Glazer’s team is excited to once again work with proven entrepreneurs Andrew Chrisomalis and Guillaume Cuvelier, as well as co-founders Matthew and Camila McConaughey.
“We trust our customers will love the Pantalones Tequila, differentiated by its award-winning taste and USDA-certified organic liquid. We’re excited to have it in our Tequila portfolio and to bring it to our customers across the US.”
Before Pantalones, Matthew McConaughey – famed for starring roles in blockbuster movies such as Interstellar and for winning the Academy Award for Best Actor for Dallas Buyers Club – was the creative director for Campari Group’s Wild Turkey Bourbon. He left the brand at the beginning of 2023.
Related news
Celebrity-backed Tequilas up 16% in 2023