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Austin Daboh invests in Seven Tails
Seven Tails Brandy has appointed Austin Daboh as a senior advisor to the board following his investment in the company.
Daboh, who serves as executive vice president at Atlantic Records, will bring a wealth of experience in brand building, marketing, and cultural strategy to Seven Tails Distillers Ltd.
In this advisory position, Daboh will work closely with the Seven Tails leadership team to guide brand development, strategic partnerships, and market expansion.
“I am thrilled to join Seven Tails brandy at such a pivotal time in the brand’s journey,” said Daboh. “The team has done an incredible job crafting products that not only honour the rich history of brandy, but also push the boundaries of what consumers can expect from a premium spirit. I am excited to bring my experience in entertainment and culture to help amplify the brand’s presence and drive its continued success.”
Daboh has been a key figure in the music industry for more than a decade, with a track record of launching and elevating global music stars while leading some of ‘the most innovative campaigns in the business’. It is believed his strategic vision and ability to shape culture through music will be a powerful asset to Seven Tails as the brand continues to expand its reach.
Joel Fraser, co-founder and COO of Seven Tails Brandy shares his excitement: “We are delighted to welcome Austin to the Seven Tails family. His unique perspective, combined with his extensive experience in entertainment and brand building, makes him the perfect investor and partner as we look to scale our brand globally. We are confident that Austin’s involvement will accelerate our growth and enhance our connection with consumers worldwide.”
Seven Tails Brandy was launched in 2019 by industry veteran Arnaud de Trabuc and British bar owner Joel Fraser. It is known for its unique blend of aged French brandies, including The Black Fox, which is is thought to be the world’s first spiced brandy.
Earlier this year, bartending brothers Daniel and Joe Schofield increased their stake in the brand, following their initial investment in 2022.
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