Rums of Puerto Rico heads to California
The Puerto Rico government’s rum programme, Rums of Puerto Rico, is partnering with The Rum Lab to highlight the Daiquiri in the Golden State.
On 28 August, Rums of Puerto Rico will attend the SeaMerchants event at Caña Rum Bar in downtown Los Angeles. The programme’s honorary ambassador Joy Figueroa, the general manager of Cleaver Butchered Meats & Classic Cocktails, will head the event.
The partnership will also showcase Puerto Rican rums at two events: the Los Angeles Rum Festival on the rooftop of the city’s Haas Building on 29 August and the San Francisco Rum Festival and Congress from 31 August to 1 September 2024.
Rums of Puerto Rico will participate in the ‘Puerto Rican Rum in Tiki Cocktails & Beyond’ seminar at the LA Rum Fest and display two booth spaces.
The government programme’s funding will allow Sergio Reyes, the global brand ambassador for Don Q Puerto Rican Rum, and Bret Pittman, co-founder of Rincón Rum, to join the tour.
Brand ambassador Alexx Mouzouris will represent Rums of Puerto Rico in San Francisco. He previously served as a global ambassador for Serrallés Distillery. Throughout the day, Mouzouris will create Daiquiris and serve neat pours.
San Francisco Rum Festival will also feature DaiquiriMania on 1 September, offering throwback music and paying homage to the traditional Daiquiri with a creative twist. The Puerto Rican government’s rum programme will be the presenting sponsor of the activation.
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