Naked Diablo Tequila gets reality TV show
The Fitzpatrick family, who are behind Tequila brand Naked Diablo, will star in a new reality TV show called Tequila Empire.
Set in Miami, the show aims to capture the dynamics and strategies of a family-owned business, with the Fitzpatricks attempting to establish their brand in a competitive market.
In Season 1, Rob Fitzpatrick encourages his children – Lee, Dion, Carla, Claudia and Mia – to take on leadership roles within Naked Diablo, setting them a series of challenges focused on brand awareness, distribution and marketing.
Also featured in the show is Rob’s co-founder, Simon Tolan, and his wife, Grace Tolan. Marcusse Ball is a business associate involved in the family’s real estate portfolio.
As well as looking into the business, the show hopes to display ‘the opulence of Miami’s lifestyle’.
The show – which will be distributed by FUBU Studios and produced by Rob Fitzpatrick, Simon Tolan and Nathan Taupez Scinto – is yet to get a release date.
The brand will concurrently be the subject of a documentary called How to Build a Billion Dollar Brand, which will also be produced by Taupez Scinto.
The documentary will focus on the brand’s global expansion, including the team’s ‘efforts to penetrate whisky-dominated Scotland and the cultural markets of Spain’.
Naked Diablo is made at the Destiladora del Valle de Tequila, which also produces Diageo-owned 21 Seeds, Vivir and Cincoro.
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