LA Rum Festival reveals 2024 agenda
Event organiser The Rum Lab will host the third edition of the Los Angeles Rum Festival on the rooftop of the city’s Haas Building on 29 August.
Also known as the California Rum Fest SoCal Edition, the boutique-style pop-up event features seminars and a music area with a guest DJ, powered by LA’s Caña Rum Bar with views of the city’s skyline.
It will take place on the rooftop at The Haas Trademark Collection by Wyndham from 5pm on Thursday 29 August.
Alongside appearances from the brand ambassadors of premium rum brands such as Barbancourt, Clément, and Santa Teresa, the pop-up promises an ‘intimate and educational’ experience that elevates the rum category through various activities, including exhibitions, talks and seminars.
“Rum Festivals are more than a tasting experience,” said Federico Hernández, founder of Los Angeles Rum Fest and The Rum Lab.
“The events have evolved from just a party experience to an educational platform where the trade, rum aficionado, tiki cravers, and newcomers come to enrich their knowledge.”
The first seminar, ‘French Heritage in Rhum’, will be hosted by Ewan Henderson (partner at The Rum Geography), a serial entrepreneur with more than 25 years of industry experience, and Daniel Tindal (commercial director at Crillon Importers), an industry expert with experience in marketing, advertising and sales for recognised brands.
Meanwhile, Hernández will host the second seminar of the evening, delving into Puerto Rican rum and focusing on the topic of ‘Tiki Cocktails & Beyond’ along with other industry experts from Puerto Rico.
The talk is said to provide insight into the role of Puerto Rican culture in rum by exploring the island’s rich history, unique characteristics, and versatility, as well as showcasing its essential place in the tiki tradition and its potential in modern mixology.
In addition to the seminars, a range of independent ticketed experiences and events are on offer from US$45 to US$130. These also include perks such as early admission, VIP seminar access, souvenirs and premium rum tastings.
Later this month, The Rum Lab will also host the 2024 San Francisco Rum Festival and Congress.
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