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Bosque Gin launches in Brazil

07 August 2024 By Miona Madsen

Argentinian brand Bosque Gin has expanded its distribution in South America to Brazil after a pre-launch in early July.

The brand held a pre-launch and showcased its two expressions, Nativo and Alta Montaña, at Bar Convent São Paulo 2024, which took place between 1-2 July.

Francisco Amorin, Bosque’s distribution partner in Brazil, said: “During the brand’s pre-launch in Sao Paulo, where everyone was amazed by the quality and presentation of our product, I was finally able to confirm that there are many people in Brazil who already know and love Bosque and are eager for its arrival so they can have it at home or order it at their favourite bar.”

“We have already made significant progress with distribution agreements in the states of São Paulo, Curitiba, and Santa Catarina, and national chains like Sam’s Club are eagerly awaiting our products to be the first to present them in the off-premise channel.”

Starting in August, the gin brand will be available through The Gin Flavors, a prominent Brazilian e-commerce platform.

Amorin added that Bosque “aims to establish itself in the Brazilian market in the premium and super-premium categories and continues to seek distributors for the remaining states of Brazil”.

Bosque is looking to ‘strategically position’ itself in Latin America having already entered Chile, Mexico, Uruguay and Colombia. The brand noted that move into Brazil acts as a ‘hub’ for expanding into other Latin American markets interested in premium and artisanal beverages.

This year, it also gained distribution deals in Poland and Texas, and has secured a listing with Amazon UK. It is currently available in more than 20 markets worldwide.

The brand received a Gold and a Silver award for its Nativo and Alta Montaña expressions in The Gin Masters 2024.

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