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Zamora Company celebrates third year of record sales
Licor 43 owner Zamora Company has reported a hat trick of year-on-year growth after recording a third record sales year for 2023.
In 2023, Zamora Company’s sales grew to €268 million (US$293m) – its highest turnover in the company’s 77-year history.
The 2023 sales represent a 1% increase on 2022, and a 21.5% increase compared with 2021.
“We have taken the right operational and organisational decisions that have allowed us to emerge stronger from the pandemic in spite of a difficult macroeconomic scenario and a slight slowdown in consumption,” said Javier Pijoan, CEO of Zamora Company.
Zamora Company did note that its EBITDA (earnings before interest, taxes, depreciation, and amortisation) for 2023 was down slightly (1.9%) to €45.3m (US$49.5m), but recurring EBITDA for 2021 to 2023 was up by 9%.
International sales for the company were up by two percentage points in 2023, representing 54% of global sales. Europe and emerging markets accounted for 23% of sales, the Americas were responsible for 16%, the US accounted for 15% and Iberia accounted for 46%.
Zamora Company’s portfolio is a mix of wine and spirits, with wine accounting for 40% of the firm’s sales and spirits contributing 60%.
Licor 43 is the firm’s biggest-selling product, and accounted for 41% of Zamora’s sales in 2023.
The Spanish liqueur was followed by Ramón Bilbao (27%), Mar de Frades (6%), Villa Massa (5%) and Martin Miller’s Gin (5%).
The main international markets for spirits were the US, Mexico, Brazil, Germany and the Netherlands.
“We remain strongly committed to our key international markets and to the growth and long-term sustainability of the business, despite the difficulties our industry has experienced over the past year,” said Pijoan.
“We value the brand acquisitions we have made in recent years, which still have plenty of scope for development.
“We are committed to strengthening our team to deliver the vision we have for the business over the next 10 years. We want to continue to be an agile and flexible company, as this is a competitive advantage that will allow us to navigate uncertain terrain with agility and entrepreneurship.”