Per Se sponsors SB Awards
Portuguese brand Per Se, owned by Casa Redondo, will be the aperitivo partner sponsor at The Spirits Business Awards 2024.
The Spirits Business Awards (SB Awards) was established in 2019 to celebrate excellence in the spirits industry.
On 14 November 2024, the winners of each category will be revealed at a black-tie event at The Underglobe theatre in London.
Attendees on the night will be able to enjoy Per Se’s aperitif, which Casa Redondo’s chief commercial officer Eduardo Sousa describes as “the quintessence of southern European conviviality and leisure”.
“Inspired by the picturesque landscapes and rich culture of Portugal, the brand encapsulates the serene beauty of late afternoons by the riverside, terraces bustling with laughter, and the warmth of the setting sun painting the skies over Lisbon. The drink is a homage to the tradition of enjoying a refreshing aperitif during magical moments, aiming to encapsulate and share the unique blend of vibrancy, friendship, and rich flavours of the region.”
Per Se is made with 24 botanicals, including cardamom, orange, Jamaican pepper and Portuguese hop, and has an ABV of 14.5%.
The entry deadline for this year’s awards is 28 June 2024. The shortlisted entries will be announced in August.
Categories span five core areas of the spirits trade: Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People.
For further details or to contact The SB Awards team, visit The Spirits Business Awards website.
Last month, we spoke to Casa Redondo’s CEO Daniel Redondo about the group’s plans for expansion.
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