This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Imbibe Live rebrands as BCB London
London’s Imbibe Live will join the Bar Convent family of events from 2025, when it will be rebranded to BCB London.
The move aims to ‘better position’ Imbibe Live in the roster of global bar trade fairs.
It will join the existing BCB shows in Berlin, Brooklyn, São Paulo and Singapore. The trade shows, including BCB London, are owned by RX.
BCB London will continue to operate as a place for trade professionals to network, with particular focus on the UK and Irish markets.
The event will allow international companies to position their spirits brands in the UK, and connect with key on-trade and off-trade members from around the UK.
Imbibe Live begins today (1 July) and will also take place tomorrow (2 July).
The American iteration of BCB, Bar Convent Brooklyn, took place in June. The annual conference welcomed a record number of visitors – 5,300 more than in 2023.
Furthermore, following its debut in 2023, Bar Convent Singapore (BCB Singapore) will return in November this year.
In other trade show news, this month (July) will see the return of the annual Tales of the Cocktail festival in New Orleans, US. During the event, which will take place from 21-26 July, the results of this year’s Spirited Awards will be announced.