Cream Heroes supports agave farmers
Tequila-based liqueur brand Cream Heroes has renewed its partnership with non-profit SACRED to help agave-producing communities.
For the third consecutive year, the brand will donate 1% of its annual sales to unprivileged agave farming communities in Mexico.
The partnership was formed in 2021 when Cream Heroes partnered with 1% for the Planet and donated to the ‘El Manantial’ Telesecundaria in the community of Zaachila to construct a 1,000-square-foot greenhouse.
Last year, the brand collaborated with SACRED on a water security project for this same community. The project enabled the collection of 2,500 litres of water, which was used to plant 25,000 seedlings of the Tobala agave variety.
The planting plays a vital role in both the educational programme and the community’s economy, as it represents one of their primary sources of income.
This year, Cream Heroes has decided to continue supporting the community of Zaachila with the construction of a greenhouse, which will expand the planting variety and strengthen their income-generating capacity.
Cream Heroes is inspired by traditional elements of Mexican culture and is Spain’s fastest-growing Tequila cream liqueur brand (IWSR 2023 data).
The liqueur is made with Tequila, and harvested natural ingredients from the Mediterranean and tropical regions.
The Mexican wrestler-inspired range includes five expressions: strawberry-flavoured Capitán Fresón, Mariachi ‘El Mango’, Lupita Pasión, watermelon-flavoured Pancho Sandía, and Lily Cafetón.
The Finest Group-owned brand is available in 24 markets worldwide, including recent launches in Portugal, France, and Ibiza.
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