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Cream Heroes heads to Ibiza
Tequila-based liqueur brand Cream Heroes has revealed two limited edition designs to celebrate its partnership with two Ibiza clubs.
In an effort to reach younger consumers, Cream Heroes has established partnerships with Ushuaïa and Hï.
The cream liqueur brand has created two limited edition bottles for the summer season, one inspired by the tropical and floral style of Ushuaïa and the other by the ‘bold darkness’ of Hï.
Partygoers visiting the Ibiza clubs this summer will be able to enjoy the shows of DJ’s including Calvin Harris, David Guetta, and Eric Prydz, among others. The brand’s Strawberry Tequila Cream Liqueur will also be on offer at the two clubs.
According to IWSR Drinks Market Analysis, the rise of growing interest in Mexican culture and the ‘luxury’ Balearic club scene will continue to drive the development of this ‘youth-driven movement’ towards Tequila-based cream liqueurs, the brand noted.
Cream Heroes is Spain’s fastest-growing Tequila cream liqueur brand (IWSR 2023 data).
In 2024, Ibiza expects to welcome more than two million tourists, including visitors from the UK, other regions in Spain, Italy and France.
The Finest Group recently launched Cream Heroes in Portugal and France. The brand is available in 24 markets across the globe.