Langley’s Gin lands in the Baltics
Charter Brands has partnered with local distributor Tridens to launch Langley’s gin in three Baltic states.
The English gin brand will be available in Lithuania, Latvia and Estonia just in time for summer.
“We are delighted to announce our partnership with Tridens as the exclusive distributor for Langley’s Gin in the Baltic markets. Tridens’ focus on catering to consumers seeking standard to premium gin options perfectly aligns with Langley’s commitment to exceptional quality at an accessible price point,” said Sinéad van Zijl, export sales manager of Charter Brands.
“With the Baltic gin market experiencing steady growth, we are confident that Tridens’ expertise and distribution network will elevate Langley’s presence and provide consumers with diverse options across all sales channels. Together, we look forward to introducing Langley’s Gin to discerning Baltic consumers, offering them a superior gin experience.”
Charter Brands has enlisted the distributor to support Langley’s expansion and competitiveness in the market, including introducing its range of gins to premium venues and retail shelves.
“Gin, while still one of the smallest categories in terms of volume in the Baltics, has been experiencing stable growth for a number of years. It’s evident that the market is saturated with super-premium and ultra-premium gin brands. Yet, we notice that consumers seeking standard to premium products are often overlooked,” said Gediminas Avižonis, Baltic business development manager at Tridens.
“At Tridens, we aim to meet the needs of these consumers without compromising on quality. Our new partnership with Charter Brands’ company and their Langley’s brand will enable us to offer the perfect combination of the highest quality at a very affordable price point. Tridens believes this brand, with its versatile assortment, will be an attractive choice for many consumers in all sales channels.”
Langley’s Gin was launched in 2011 and offers three expressions: Langley’s First Chapter, London Dry, and Old Tom.
Earlier this year, the brand expanded its distribution to Lebanon in a partnership with Fawaz.
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