Bemakers webinar to help US distillers enter Europe

Danish spirits distributor Bemakers is hosting a webinar to advise US brands on expanding in the European market.

The webinar will be hosted by Johan Kersten and Søren Hansen on 16 May at 11am EDT.

Kersten, European area director of Lucie Drinks and an entrepreneur in the spirits industry with 25 years of experience, is dedicated to nurturing brands and driving growth across the European market.

Kersten is accompanied by Hansen, sales director at Bemakers, who has a commercial background in building strategic partnerships in the spirits and tech industries.

Hansen has helped a number of alcohol brands develop go-to-market and distribution strategies in the European market.

The free live seminar is designed for American craft distillers considering venturing across the Atlantic with their beverage brand.

The 45-minute webinar will provide spirits producers with detailed guidance through regulations, from deciphering necessary certifications to mastering compliance essentials and building a strategy for efficient distribution.

For extra support, the participants also have the chance to ask specific questions about how to make their brand available to European audiences.

Those interested can sign up on Bemakers’ website.

Bemakers was established in 2021 to distribute and scale brands in Europe while offering strategic advice to clients.

Earlier this year, Bemakers launched a business-to-business distribution platform that allows brand owners to list and market their products to on- and off-trade customers in Europe.

It also secured partnerships with Luchino vodka and Burning Barn English rum.