Art-inspired L’Époque Cognac to launch

A new Cognac brand is set to launch in June named L’Époque, which is inspired by historical art movements.

The brand will debut with two expressions: L’Époque Baroque XO and L’Époque Avant Garde VSOP.

The producer likened creating the ‘perfect’ Cognac to ‘painting or composing a masterpiece’.

The XO is made from eaux-de-vie from the Grande Champagne region in Cognac, France.

Inspired by the baroque period, it is recommended served neat or over ice.

The expression’s notes feature both spice and sweetness with peach, pear, pepper and exotic fruits on the palate.

The VSOP is made from eaux-de-vie from the Grande Champagne and Petite Champagne regions in Cognac.

Representing the avant-garde period, the Cognac is recommended in a cocktail, as well as neat or over ice.

Both expressions have an ABV of 40%.

L’Époque has already gained plaudits in the spirits world, taking home a Gold medal for its VSOP expression at The Spirits Business’s 2024 Cognac Masters.

The panel of judges were impressed by its “gorgeous spectrum of floral, dried fruit, grape skin, and sweet, woody depth”.

Meanwhile, the XO fared even better – winning a Master medal in the XO – Ultra Premium round.

L’Époque will launch in June, beginning with London. The RRPs have not yet been confirmed.