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Thomas Henry sponsors SB Awards

Mixer brand Thomas Henry will sponsor the Spirits Retailer of the Year prize at The Spirits Business Awards 2024.

Thomas Henry
Thomas Henry was founded in Berlin in 2010

The Spirits Business Awards (SB Awards) was established in 2019 with the aim of celebrating excellence across the spirits industry.

SB Awards
The SB Awards has introduced new categories for 2024

On 14 November 2024, a black-tie event will take place at The Underglobe theatre in London, where the winners of each category will be revealed.

Categories span five core areas of the spirits trade: Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People.

Last year’s Spirits Retailer of the Year was The Whisky Exchange, which was bought by Pernod Ricard in 2021.

The entry deadline for this year’s awards is 28 June 2024. The shortlisted entries will be announced in August.

Marco Frizzarin, Thomas Henry’s senior international brand manager, said: “Our brand is born in bars, which gives us close ties to the bar scene.

“When people want to recreate their great bar experience also at home, they need to turn to somebody with the right offerings and knowledge. The spirits retailers of the world are a good link between the on-trade and the home of consumers for us.”

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