This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
White Claw debuts Tequila RTDs
Hard seltzer brand White Claw has created a line of ready-to-drink (RTD) Tequila seltzers called Tequila Smash.
The brand’s flagship hard seltzer range is made with a triple-distilled spirit, although it moved into vodka last year.
The hard seltzer company said that it sources Blue Weber agave for the new range from a family-owned organic farm in Jalisco, Mexico.
It also claims it has invented a way ‘to capture a liquid with the freshest, most aromatic flavours of agave before they’re lost in the Tequila-making process’, which it calls ‘agua dulce’.
There are four flavours in the range – Strawberry Guava, Pineapple Passion Fruit, Mango Tamarind and Lime Prickly Pear – with each measuring 5% ABV.
“White Claw pioneered the RTD category, which continues to be one of the fastest-growing beverage categories and ripe for disruption,” said Phil Rosse, president of Mark Anthony Brands, which owns White Claw.
“Following the success of our White Claw Vodka + Soda launch last year, we seized the opportunity to bring decades of beverage research and flavour innovation to another popular spirit, Tequila.
“Tequila Smash is a revolutionary new way to enjoy a Tequila drink with friends.”
A variety pack of eight 350ml cans will retail for US$18.49 to US$18.99.
Related news
The Whisky Exchange unveils April exclusives