Smirnoff debuts RTD vodka sodas
The new product range from Diageo-owned brand Smirnoff will launch alongside a celebrity-backed pickleball tournament.
The canned sodas come in four flavours: Watermelon Lime, Raspberry Peach, Pineapple Orange and Strawberry Dragonfruit.
Each 355ml can contains 100 calories and has an ABV of 4.5%. The RRP for a 12-pack is $17.99, or US$8.99 for a six-pack.
“Our new Smirnoff Smash Vodka Soda continues the legacy of unparalleled flavour innovation from the makers of the world’s number-one vodka,” said Julie Yufe, SVP rum and vodka, Diageo.
“Smirnoff brings people together to share delicious cocktails and Smirnoff Smash Vodka Soda is here to champion that same spirit – we’re bringing together a star-studded lineup smashed up with America’s newest favourite pastime ahead of one of biggest events in sports.”
The pickleball tournament will be hosted by journalist and cultural commentator Speedy Morman and will take place on 10 February at Resorts World in Las Vegas – a day before the Super Bowl is hosted in the city.
Taking part in the competition are American rapper Saweetie, pop singer Lance Bass, former NFL player Vernon Davis, NFL commentator Kay Adams and reality TV stars Scheana Shay and Brock Davies.
One team is yet to be revealed.
“Catch me repping Team Watermelon Lime this weekend at the other big game in Las Vegas,” said Saweetie. “Smirnoff and I are going to smash the competition this year. But enough of the talk, I’ll see you on the court.”
Between 9 and 11 February, consumers can visit sites along the Las Vegas strip to play pickleball, try out the new products and bag some merchandise.
Smirnoff is the second Diageo-owned brand to release a vodka RTD this week, following Cîroc’s launch yesterday (8 February).
In 2022, Smirnoff was the top-selling vodka brand globally.