Altamura Vodka lands in India

Vodka producer Altamura Distilleries has partnered with distributor Amistad Spirits to launch its flagship expression in India.

Altamura Vodka will make its debut in North India, covering Delhi, Haryana, Uttar Pradesh and Rajasthan.

By the end of the first fiscal quarter of 2024, the brand plans to also be available in Maharashtra, Karnataka, Goa, Punjab, Chandigarh, Madhya Pradesh, and Jammu and Kashmir.

Sachin Abrol, co-founder and CEO of Amistad Spirits, said: “Partnering with Altamura Distilleries is a significant milestone for Amistad Spirits. We are proud to be entrusted with the exclusive distribution rights for their exceptional Altamura Vodka in North India.”

To mark the brand’s entry into the Indian market, the Italian vodka is planning an exclusive launch at Sidecar, in New Delhi, featuring bartender Salvatore Calabrese, of The Donovan Bar in London, UK.

Calabrese will help to host an afternoon masterclass and evening bar takeover, sharing Altamura’s signature cocktail – The Altamura Martini – with guests. Additional drinks have also been created especially for the event.

Gopal Joshi, general manager sales and distribution – Asia at Altamura Distilleries, added: “Altamura Distilleries is not just introducing spirits; we are sharing the Italian heritage and legacy. Our range will be a blend of tradition and innovation, crafted with care and precision.”

The vodka is thought to be the first spirit made entirely from ancient Altamura grains.

The wheat is grown in Altamura in Italy, or in the adjoining communes of Puglia, and has been for more than 2,000 years.

The three stripes on Altamura’s bottle reflect the colours of Puglia – yellow, blue-green and red, symbolising the sun, sea and earth. The lioness symbolises the strength and pride of Puglia.

Altamura Vodka has been bottled at 43% ABV.