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News
Rum & Cachaça Masters adds new cachaça category
New categories have been added to The Rum & Cachaça Masters 2024 due to recent changes to cachaça regulations.
Cachaça de alambique is now recognised as its own category in the industry – and now has its own segment in annual blind-tasting competition The Rum & Cachaça Masters.
The new denomination stands for ‘pot still cachaça’, differing from column still-made products.
Brands can enter their products under the Cachaça de Alambique section according to the following subcategories: Unaged, Aged Up to 3 Years, Aged 4-7 Years, Aged 8 Years and Above.
The Global Spirits Masters Competitions (GSMC) launched in 2008, and hosts more than 20 blind-tasting competitions per year.
Categories covered include Scotch whisky, American whiskey, gin, vodka, Cognac, speciality spirits, travel retail products, and more.
The Rum & Cachaça Masters took place in February 2023.
Magnífica de Faria heads to Portugal
In other cachaça-related news, Magnífica de Faria – made in a pot still – has partnered with distributor Viriathus Drinks in Portugal.
The premium brand will be available across all channels in Portugal in four different varieties.
Magnífica de Faria, made in Rio de Janeiro, is already available in 15 European markets.
Raul de Faria, CEO of Magnífica de Faria, said: “We have been waiting for this launch in Portugal for a long time; there are obvious historical and cultural links between Rio de Janeiro and Portugal, we know that many Portuguese have been wanting to experience quality cachaças, but they simply weren’t available.
“We are delighted that such a competent and enthusiastic team as in Viriathus will help us present our quality products to the Portuguese clients and consumers. We are confident it will be a success as we are seeing in other European markets.”