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Thomas Henry sets new benchmarks for premium mixers
Born in bars and born in Berlin, Thomas Henry is focused on delivering a premium mixing experience for spirits fans around the world.
“We were born in bars, born in Berlin, and BCB [was] born in Berlin as well,” notes Benedikt Fimpel, head of international business, Thomas Henry.
He describes annual on-trade show BCB (Bar Convent Berlin) as a “family reunion”. This year’s event welcomed around 15,000 visitors from 91 countries for three days of networking, events, seminars and more.
The German tonic water brand returned to the fair with another bustling pop-up bar, which can be seen in more detail in the video above.
Thomas Henry is on a mission to create premium mixing experiences for its peers in the on-trade, and, perhaps most importantly, its global consumer audience.
“For us, being independent, being flexible means we can continue to support bartenders to create with spirits brands, to be creative and set new benchmarks in the industry,” Fimpel added.
It’s been another strong year for Thomas Henry, with the brand succeeding in The Tonic & Mixer Masters 2023 blind-tasting competition.
For further information about partnering with The Spirits Business to create video content, contact either Richard Cochrane (richard.cochrane@thespiritsbusiness.com), Ryan Graves (ryan.graves@thespiritsbusiness.com), or Anthon Linton (anthon.linton@thespiritsbusiness.com).