SMWS launches whisky subscription
The Scotch Malt Whisky Society (SMWS) will now offer a monthly single malt subscription service called Drop & Dram.
The launch is part of SMWS’ 40th-anniversary celebrations.
Each box costs £45 (US$57) and contains three limited edition 50ml bottles of a cask-strength single malt, as well as tasting notes for each expression.
SMWS will also supply exclusive videos about each bottle from the brand’s ambassadors, providing further insights into the stories and flavours of the featured whiskies.
Those who subscribe to Drop & Dram will also become members of the SMWS, which allows them to purchase exclusive whiskies and attend the society’s events and tastings.
Every month will have a different theme, with the first focusing on first-fill casks – casks previously used for Bourbon or Sherry that have been filled with whisky for the first time. The whiskies are named Shrimps in the Sauna, Tweed-clad Picnic Hamper and All the Fun of the Flicks.
Julie Roberts, brand innovation manager, said: “We’re thrilled to introduce Drop & Dram to whisky enthusiasts across the UK. This subscription service is a gateway to the world of SMWS, offering an unparalleled whisky adventure for those who are as passionate about exploring whisky flavours as we are.
“With each carefully curated Drop & Dram pack, subscribers will embark on a journey of discovery, uncovering the remarkable stories and flavours that our unique single cask, single malt whiskies have to offer.
“Beyond the whisky, they will also become members of the society and join a like-minded community that shares their passion for whisky discovery and exploration.”
Subscriptions went on sale yesterday (29 November).