Lyre’s partners with David Guetta
DJ David Guetta has taken an undisclosed stake in non-alcoholic ‘spirits’ brand Lyre’s.
Lyre’s range includes non-alcoholic alternatives to gin, vermouth, triple sec, Tequila, rum, whisky and more, as well as ready-to-drink mocktails.
Guetta said: “We’re about to change the party scene together! Now everyone can enjoy great-tasting drinks without alcohol, no matter where you are – at a bar, a club, or just chilling at home. It’s all about inclusivity and freedom of choice.
“I am super happy to announce my partnership with Lyre’s. We are the number-one non-alcoholic spirit brand. You can be at a party, you can be cool, you can be social. Cheers to you, to happiness, to the party… without alcohol, but with Lyre’s.”
The non-alcoholic brand is available in more than 40 markets.
Carl Hartmann, Lyre’s co-founder, said: “I’m excited and privileged to announce our partnership with David Guetta.
“As one of the greatest DJs and producers of all time, and with more than 100 million engaged fans worldwide across all social networks, I can think of no one better to help us on our mission to change how the world drinks.
“With David’s following worldwide, performing at top nightclubs and festivals, I’m looking forward to working together to introduce Lyre’s onto menus at venues globally.
“This will allow people to have better-for-you options when they are out watching their favourite artists perform and always have the option to feel included.”
In July, Lyre’s raised nearly £18 million (US$22.9m) through a funding round, led by investors DSquared and Morgan Creek Consumer Fund, and supported by existing shareholders.
In 2021, the brand was valued at more than £100m (US$138.7m).