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El Supremo Rum expands European presence
Paraguayan brand El Supremo Rum has entered the Baltics after securing International Spirits as its new distribution partner.
El Supremo Rum will be available in Estonia, Latvia and Lithuania through distributor International Spirits.
The brand’s founder, Filippo Maria Olivi, said: “We are thrilled to be partnering with International Spirits and eagerly look forward to expanding our brand’s reach into the Baltics’ vibrant market.
“Working with its strong and enthusiastic team, we are poised to ignite new possibilities and create a lasting impact that resonates across the Baltics region.”
The agricole-style rum is produced in a distillery with a legacy dating back to 1909.
Ēriks Zvaigzne, co-founder of International Spirits, believes the brand “possesses a captivating charm that uniquely blends the sophistication of a premium sipping rum with the delightful essence of tradition and innovation”.
Zvaigzne said the rum is already available in Latvia’s capital city, Riga, and there are plans to take it to Tallinn and Vilnius.
“The Baltics, with its flourishing cocktail culture and growing interest in premium spirits, is an ideal market for El Supremo Rum,” Zvaigzne added.
“We’re thrilled to introduce this exquisite rum to our discerning customers. Its unique agricole profile sets it apart and is poised to capture the interest of those seeking a more authentic and premium rum experience.”