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Deb Dasgupta joins Absolut marketing team
Pernod Ricard has appointed Deb Dasgupta to the position of vice-president global marketing for Absolut Vodka.
Dasgupta has more than 18 years of experience across numerous organisations, including Unilever, Reckitt, and PepsiCo.
Her work has taken her to various markets around the world and covered categories from beauty and personal care to home care, and food and drinks.
“Our ‘born to mix’ philosophy provides us with the ideal canvas to craft a more inclusive and dynamic world,” Dasgupta said. “It demonstrates the power of mixing different people, perspectives and cocktails across geographies.
“It’s deeply embedded in Absolut’s DNA, serving as our secret sauce to convey compelling stories in a meaningful and authentic way.
“It’s been designed to inspire all ages, genders and backgrounds to embrace each other and find true connections.
“Absolut has been a true cultural icon, that redefined the world of spirits with its unparalleled craftsmanship and artistic collaborations. We were celebrated for our engagement with legends across the pop cultural landscape. We are committed to continuing our collaboration with artists, designers and musicians to champion cross-cultural fluidity.”
Dasgupta was educated and began her career in India. She said the ability to engage and mix a multitude of cultures and identities, using empathy as a driving force, is key to success in a fast-paced world.
Stéphanie Durroux, chief executive officer, The Absolut Group, noted that Absolut’s sales rose by 10% in the company’s full-year 2022/23 financial results, with 1.7 million nine-litre cases sold worldwide.
Durroux added: “We are delighted that Deb has joined our leadership team as Absolut Vodka looks to continue its growth momentum.
“Her passion for culture and progression shines through. Deb has worked across diverse cultures, geographies, categories and brands. Her extensive experience will be invaluable as we dial up inclusivity mixing cultures, keeping the Absolut brand relevant and salient.”
Earlier this month, Absolut Vodka revealed its design collaboration with singer and actor Olly Alexander.